Podcast with Chris Anderson, Editor in Chief of Wired

Today we interview Chris Anderson, the editor in chief of Wired, about his new book, The Long Tail : Why the Future of Business Is Selling Less of More. He has good news for all of us who have quirky or imaginative wares to sell (books, videos, etc., music)--we may not have a big hit on our hands but there is almost always a niche market for everyone's talents and products. And thanks to the new world of the Internet and technology, products are getting cheaper to make and market. For example, my DVD of Six cost me just $25,000 to produce and it found a home on the Internet as well as colleges and Universities. I never could have done this ten or fifteen years ago. Anderson coined the term "The Long Tail" to describe this phenomenon in which the combined value of modest sellers and quirky titles equals the sells of the top hits. If you want to know more about the future of business, take a listen to the discussion.

You can listen to the podcast here or by subscribing via iTunes. And for those stuck with dialup connections, there's a lo-fi version here. You can also see our podcast archives at GlennandHelenShow.com. Leave any comments and suggestions below.